Saturday, March 12, 2016

Going Down Swinging


Well, I have my answer to who would bother airing anti-Kasich political ads.

Marco Rubio, of course.

I saw two instances of the same Rubio ad last night. It was a kind of confusing mish-mash starting with (I'm paraphrasing here), "Marco Rubio is awesome," segueing into "Donald Trump is the debbil," then "a vote for Cruz or Kasich = a vote for Trump," so "vote Marco. Yay!" All in less than a minute.

Two things:

Those were the only political spots I saw all night although that may be my fault since most of my limited TV time was spent either on the BBC, Al Jazeera (while it lasts), or the pre-March Madness tournaments. Colbert was the exception and that's where I saw them. I realize Florida is a large state with very numerous and distinct TV markets but, although two is a definite increase over the one, or none, per day I've been subjected to so far, this does not at all feel like a saturation campaign just days before a must-win election. Perhaps they're suffering more in Miami, Orlando and Jacksonville.

Also, the ads were put together and run by Rubio's superPac since, according to reports/rumours, Rubio's campaign is out of money and can't afford to do any commercials on their own in his own home state! I'm sure that's a confidence builder for his backers.

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