Tuesday, November 20, 2012

And Random Acts of Retail

My brother complained, after the mail came yesterday, "I just threw out every catalog in my room!" by which he meant approximately three dozen or so recent arrivals (and didn't count the twenty or so still in the living room). He held another even dozen in his hand fresh from the mailbox.

I often wonder from whence the catalogers get our address. It's kind of a game trying to figure out whose mailing list we came from. Sometimes it seems pretty obvious: Wild Wings, purveyor of wildlife coffee mugs, nostalgic animal art and clothing, most likely came by way of the World Wildlife Fund or Birds and Blooms magazine, both of which have had our information for years. Likewise, we know where Wireless (NPR), Signals (PBS), Smithsonian and National Geographic catalogs all come from.

But what about Front Gate? Their publication (I hesitate to call it a mere catalog) is printed on heavy glossy paper bound in a clay-coat four-color-process cover stock more suited to a commercial real estate prospectus. Then again, projecting that kind of image is necessary when your offerings--one-off holiday decorations and full-size pre-decorated Christmas trees--are priced from the low three-figures to the mid (and upper) four-figures. Are these guys, maybe, second generation from the Grandin Road people of life-size Hallowe'en zombie fame?

And then there's Russell's For Men. Apparently, there's an A. G. Russell's with a more general demographic somewhere that has skipped over us in favor of leather wallets, leather vests, leather travel accessories and knives of various sizes, shapes and utility (including, one presumes, scraping hides preparatory to making leather). Neither my brother nor I, are particularly lacking in testosterone yet we can not determine the provenance of this one.

Thanks to FedEx overnight delivery, we have a long way to go before the catalogers stop sending in the realization that is too late for us to order.

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