Book Review, Now With Bonus Puzzle

I just finished a book, The Mobile Wave: How Mobile Intelligence Will Change Everything by Michael Saylor. It was a fun read, with a number of intriguing ideas by someone who ought to know, although it suffers from the boosterism of every title involved in the subject of "how X will change everything!".

One thing that has change in publishing, and not for the better, is the lack of serious editing and proofreading, a decision made, undoubtedly for financial reasons, by virtually all publishers. And very few authors value the services enough to pay out of their own pockets. The results are noticeable, often distracting, and do not do credit to either authors or publishers.

In this case, the book is well written but poorly proofed and, especially in the second half, an increasingly distracting number of extraneous words pop up in the text. Mostly they are conjunctions, articles and prepositions and do not change the meaning or clarity of the author's arguments but occasionally where the author selected a better choice for an existing word the old one was never deleted. Noun/pronoun mismatches and noun/verb disagreements also grate.

The best part, however, is: the author used staff from his own company to work on the book and at least some of them took advantage of the lack of adult supervision to hide their own names throughout the Reference section. (Yes, authors, there are people who will look at your notes, appendices and references.)
I had noticed what appeared to be randomly bolded letters throughout the section which, on closer inspection and connecting the dots as it were, formed the names of several employees whom the author credited with helping. (I've mentioned before that I like puzzles.)

So now I confess: I sent a somewhat snarky e-mail to the VP of Communication (who is also credited with working on the book put did not participate in the prank) sort-of ratting them out.