Sign of the Times

Stenciled on the back window of the bed cap of a pick-up truck driving down one of our major thoroughfares:

99c   tomatoes

                                                                                     per pound

No name. No address. No phone number. No web address.

Nevertheless, I presume it's some sort of (ineffective) promotion for locally grown produce and not a political manifesto calling for reduced prices along the lines of "The rent's too high!" Unfortunately, I have neither the time, gasoline nor inclination to follow him around hoping he'll lead me to a bargain.