Facebook doesn't know I have not been in Utah for some time now, and I am fine with that. There are a lot of things I prefer Facebook not know. But what that means is the random ads appearing on the right side of my page are often, when they are not national or Internet-based, still geared to Utah. (And while I suppose it is nice to know a couple of my friends claim to "like" Walmart, that is not sufficient reason for me to ever set foot in there.)
A few days ago an ad appeared for a local (Utah) mortuary.
Irrelevant aside: "Mortuary," the preferred term of art in Utah, always struck me as being exceptionally cold and clinical, perhaps because I hail originally from New England where we had funeral homes and funeral parlors, phraseology going back to before the Civil War when it was customary to set up the casket for viewing in the parlor at home. Professional funeral homes generally didn't appear until after the war when the practice of embalming (originally becoming more widely used in order to be able to transport soldiers' remains long distances from the battlefield to home) gained acceptance.
Anyway, aside from the fact I have no need for, or interest in, their services their pitch otherwise seemed exceedingly well-placed.
They were offering a seminar on their plans and options, to be held at the local Golden Corral. I simply can't imagine better demographics than a herd of retirees loading up on all-you-can eat cholesterol. I wouldn't be surprised if they had some business right there before the evening was over.
I hope they appreciate their marketing guy's genius.
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